B2B Digital Marketing Executive

Role: B2B Digital Marketing Executive

Location: Hybrid, remote Southwest and South - must be willing to travel into the London office on a hybrid basis

Reports to: Global Head of Brand and Strategy

Salary: £35,000 - £40,000 (depending on experience), plus company benefits

Anticipated Start Date: May 2025 (we are unable to start this role prior to this date)

Join our mission to drive growth

At Kinly, we’re on a mission to redefine the way people connect and collaborate in an increasingly digital world. As a global leader in secure and flexible collaboration solutions, we empower businesses to communicate seamlessly with cutting-edge technology. If you’re passionate about digital marketing and data-driven decision-making, we want you to be part of our team!

Your Role

As the Digital Marketing Executive, you’ll be at the forefront of our digital marketing efforts, responsible for developing, executing and optimising multi-channel campaigns to enhance brand visibility and generate high-quality leads. You will work across key social media channels and the website using SEO, CRO, paid search and LinkedIn ads tactics to enhance brand awareness, credibility and trust, with the goal of driving conversions. This role offers a unique opportunity to shape digital marketing strategies, leverage data insights and drive business growth in a fast-paced tech environment.

The essential element of this position will be the planning, executing, and optimising Google Ads campaigns for lead generation and brand awareness

What You’ll Be Doing Overall

Website management:

• Manage and optimise the company website, ensuring a seamless user experience and high engagement

• Update website content, landing pages and blog posts to align with SEO and marketing goals

• Work closely with the web developer, copy writer and graphic designer to implement website updates and enhancements

• Ensure lead capture forms and CRM integrations are functioning correctly to support sales and marketing initiatives

Campaign management

• Help execute integrated B2B marketing campaigns across digital channels

• Help develop and manage email marketing, social media, PPC and content-driven campaigns

• Monitor key campaign performance metrics such as CPL, ROAS and lead conversion rates

• Conduct A/B testing on ads, landing pages and other digital channels to optimise performance

• Collaborate with Field Marketing team to ensure campaign-generated leads are effectively nurtured and converted

SEO

• Conduct keyword research and implement on-page and off-page SEO strategies

• Optimise website content, metadata and site structure to improve search rankings

• Monitor SEO performance and provide recommendations for continuous improvement

• Implement link-building strategies to enhance domain authority

• Use SEO tools like Google Search Console and SEMrush for performance analysis

Social media management

• Develop and execute a social media content strategy for LinkedIn, Instagram and other channels

• Manage organic and paid social media activities to drive awareness, engagement and demand

• Monitor social media analytics and adjust content strategies based on data insights

• Engage with industry discussions and company followers to strengthen brand presence

Google ads

• Plan, execute, and optimise Google Ads campaigns for lead generation and brand awareness

• Conduct keyword research and implement bid strategies to maximise ROI

• Monitor ad performance metrics, making data-driven optimisations

• Work with the graphic designer to develop high-performing ad creatives

• Work with the web developer to create high-performing landing pages

• Use Google Analytics and Google Ads reports to track and refine PPC strategies

LinkedIn ads

• Develop and manage LinkedIn ad campaigns, including sponsored content and lead gen forms.

• Leverage LinkedIn’s advanced targeting features to reach high-value audiences

• Optimise ad creatives, messaging and budget allocation for maximum performance

• Implement retargeting strategies using LinkedIn Matched Audiences.

• Track and report on LinkedIn campaign metrics, adjusting strategies for continuous improvement.

Who you are

• Passionate and driven marketing expert with proven commercial experience in a similar role

• Proven and demonstrable background with Google Ads and LinkedIn Ads is essential

• A data-driven digital marketer with a passion for SEO, paid search and B2B demand generation

• Strong B2B experience, with demonstrable experience executing on lead and demand generation

• Strong analytical skills with the ability to interpret data and adjust strategies for maximum impact

• Excellent communication skills with a knack for compelling storytelling and brand positioning

• Detail-oriented and proactive, with the ability to manage multiple projects simultaneously

• A creative thinker who is always ahead of digital marketing trends and can bring fresh, innovative ideas to the table

• A portfolio showcasing successful marketing campaigns, content strategies, or digital projects is a plus

• Highly proficient in Google ads, Google analytics, LinkedIn campaign manager, and SEO tools like SEMrush

• A strong communicator with the ability to collaborate effectively across teams.

Based on the essential criteria outlined, please ensure you bring your experiences to life in your application.

Why join Kinly?

• Be part of an innovative, global company on an exciting growth journey

• Work with a supportive team that values creativity, learning and professional growth

• Access opportunities for career progression in a growing industry

If you are selected for interview, and need any reasonable adjustments made for your interview, please let the Talent Acquisition team know, at the point of scheduling.

If you do require details of the vacancy or the application process in an alternative format, please either email jobs@kinly.com outlining your requirements; or you can view the vacancy via the Kinly page on Vercida which allows you to customise the content so that you can review in a way that works best for you.

About Kinly

Kinly is the globally trusted AV and UCC technology advisor to world-class organisations. Our solutions drive maximum collaboration, engagement and productivity to enable a world where people can work together, from everywhere. Our people are unified by a passion for helping teams achieve their workplace communication and collaboration goals, irrespective of complexity, location or project size. We design, engineer and support audio visual and collaboration technology solutions that add real business value and deliver exceptional user experiences, every time.

Why Kinly?

We are experienced: When you join our family you’ll be part of a multi-award-winning team made up of the industry’s most innovative professionals.

We are proven: The world’s leading global businesses rely on us to deliver secure and reliable meeting experiences. Come with us on our journey.

We are independent: We partner with the world’s best AV vendors to deliver our customers unrivalled access to cutting edge technology tailored to their exact needs.

We are global: You’ll be working with alongside the world’s leading brands and supporting them on high-profile, international projects.

Equal Opportunities:

At Kinly, we are unified by a commitment to providing a working environment that is as inclusive, responsible and welcoming as possible for all our teams and prospective employees. We provide equal employment where all applicants are encouraged to apply, regardless of sex, age, gender identity, pregnancy, colour, race, national origin, sexual orientation, disability, religion or any other protected characteristics. We want you to bring your true self to work and provide you with a workplace where you can thrive. We welcome your application and look forward to seeing you at Kinly soon.